It’s unclear how big of a role STREAMING movie premieres will have going forward . . . now that more theaters are opening across the country. But there have been some successes.
According to an analytics firm, the sequel “Coming 2 America” attracted more viewers than any other movie that premiered on a streaming service over the past year. It debuted on Amazon Prime last weekend.
That means it did better than “Wonder Woman 1984”, “Borat Subsequent Moviefilm”, and “The SpongeBob Movie: Sponge on the Run”, which also debuted last weekend, but on Paramount+. No official numbers were released.
Disney’s “Raya and the Last Dragon” was also released last weekend . . . but it wasn’t included in the report. That’s probably because it was both in theaters AND on Disney+. And you had to pay an extra $30 to stream it.
Of course, Amazon could SAY how many people watched it . . . but instead, they just pointed to the report claiming it was #1. That’s not surprising though, the streaming services are notorious for not releasing specific numbers.
Amazon previously paid $125 million for the exclusive rights to the movie.