Arby’s and Old Spice Teamed Up for a “Meat Sweat Defense Kit”
This might be the dumbest publicity stunt of the summer so far. But I guess it worked, because here we are talking about it . . .
Arby’s and Old Spice just teamed up for a limited-edition “Meat Sweat Defense Kit.” (???) They announced it yesterday, and it sold out immediately.
For $60, you got a $15 Arby’s gift card . . . two cans of deodorant . . . a sweatband . . . gym towel . . . and one VERY stylish sweat suit covered in pictures of deli meat.
It comes in a box with the definition of “meat sweats” printed inside. If you’re unfamiliar, it’s, quote, “perspiration after eating massive quantities of meat.” (Here’s a photo. Sorry to be a grammar nerd, but they said it’s a verb when it’s really a noun!)
If it actually sounds like something you’d want, a few people are already reselling the kits on eBay. They’re currently going for around $250.