The Hot Amazon Prime Day Item This Year Was Cat Treats

Amazon Prime Day has come and gone.  Did you get anything you’re excited about?  Here’s what everyone else bought . . .

A website called Numerator followed the top Prime Day purchases by tracking tens-of-thousands of customers, and over 100,000 orders.  Here are a few stats on what we bought, and how much we spent . . .

1.  The hottest item this year was apparently . . . Temptations Cat Treats.  (???)  That’s based on the number of units purchased.

The rest of the top five were Amazon Fire sticks . . . Liquid I.V. hydration packets . . . toys from the company Melissa & Doug . . . and beauty products by the brand Laneige.  (luh-NAYGE)

2.  The top product categories were home goods, household essentials, clothes, electronics, and cosmetics.

3.  The average product cost around $30.  Only 5% cost more than $100.

4.  Roughly 60% of people who made a purchase bought more than one thing.  14% bought five items or more.

5.  44% spent at least $100 total.  The average total spend was about $150.

6.  Around 80% of all Prime Day shoppers were women.  So men aren’t as into it.  Also, the older you are, the more likely you were to shop.  24% of Prime Day shoppers were seniors.  That’s higher than any other age group.

7.  Two-thirds of shoppers say they were very satisfied with the deals this year.  But over half still compared prices with other sites before they checked out.