Americans Are Willing to Pay Double the Listed Price of Any Item . . . If It “Lasts Forever”
Let’s be honest, we have all looked for the cheapest possible option of something . . . and then, months later, when that piece of junk breaks, we say, “they don’t make things like they used to.”
In a survey, the average American says they’d pay 108% more than the listed price . . . or DOUBLE the cost . . . if they knew it would last at least 20 years.
63% of people say they’ve regretted purchasing a cheaper product. (Which seems VERY low. Unless people write off cheap versions as disposable.)
People were asked which things they’d pay more for, if they could reliably “last forever” . . . or as long as you need them to work. Cars and kitchen appliances were tied for #1 at 34%.
Cookware got the third-most votes, followed by TVs . . . phones . . . jewelry . . . watches . . . exercise equipment . . . dishware . . . and shoes.
(I’d also add tools to this list, along with furniture and computers.)
You Might Also Like
